Blog
Notes on tracking, marketplaces, consumer research and Central European markets.
Spin-the-wheel popups collect emails. Not customers. The system that turns them into sales by Black Friday
How a pre-Black Friday email list system actually works, step by step: discount wheel, welcome flow, click-based qualification, unique codes and who you send to in November.
28 September 2026 · 13 min
Should you post on social media? Yes, but not the way you think
Friends keep asking whether they should post on Facebook and Instagram for their business. The answer is yes, with one condition almost nobody meets.
22 September 2026 · 5 min
The ROAS in Ads Manager isn't your profit. How to calculate break-even ROAS
Ad platforms report a ROAS that isn't your profit. How to calculate break-even ROAS for your online store, with a worked example and three real cases.
21 September 2026 · 7 min
Expanding your online store to Hungary, Czechia and Poland: what to prepare before the first euro on ads
Romania, Hungary, Czechia and Poland look like one region on a map. Each one has its own payment habits, delivery expectations and reasons to abandon a cart.
14 September 2026 · 7 min
Buyer personas from interviews, not assumptions: how to build one for an online store
A persona built in a workshop tells you what your team already believes. One built from customer interviews tells you why people actually bought, and what almost stopped them.
12 September 2026 · 6 min
Is eMAG Marketplace worth it? The margin math to do before you list a single product
eMAG is the largest marketplace in Romania and the easiest place to lose money quietly. The calculation to run before you open a seller account.
10 September 2026 · 7 min
Your Google Ads account sees about two thirds of your sales. Here is where the rest go.
If your ads platform reports fewer sales than your shop, you are not imagining it. Most accounts lose a third of their conversions to five fixable causes.
8 September 2026 · 6 min