Who you'd be working with
I have worked on both sides of the point of sale.
Andrei Gheorghiu, founder of Consistent Marketing. Fractional CMO for e-commerce brands in Romania and Central Europe. I work with a maximum of four to five clients at a time, because the model only works when I know each business well enough to make decisions for it.
What I did before, and why it matters
Trade marketing at a German roofing systems manufacturer. Market studies, dealer questionnaires, marketing audits, catalogues and point-of-sale materials for a distribution network across the country. I learned how a product moves from factory to shelf and what the dealer actually needs from marketing.
Marketing manager at a building materials retailer. On the other side of the counter this time: choosing suppliers, buying and implementing in-store materials, running campaigns that had to show up in the till. I learned that marketing that cannot be measured in sales does not survive the next budget meeting.
Sales director, then creative and marketing manager in a consulting company. Sales plans, prospecting, coordinating a creative team. I learned to write a proposal that a buyer can approve and to keep marketing and sales in the same room.
The last seven years as a Fractional CMO. Consumer research, brand strategy, tracking infrastructure and paid media for e-commerce brands selling in Romania, Hungary, the Czech Republic and Poland. Supplements, cosmetics, home and interior, merchandising, HoReCa. Six brands launched on eMAG Marketplace end to end.
How I think about marketing
Data and customer first, budget second. I will not spend your money before I know who buys and why.
No invented numbers. If a figure is on a slide, I can show you where it comes from.
Infrastructure that stays. Tracking, processes and documentation that keep working after I leave.
Who I work with, and who I don't
The collaboration works when there is a business with sales, an advertising budget that is already being spent, and a simple question nobody has answered clearly: what is working? It also works with businesses at the pre-investment stage that want to validate their market and audience first. What I need from a client is access to the data and one person with the authority to decide.
I do not do technical SEO, web development or day-to-day social media management. These things matter, but they are not mine. I say so directly and recommend people who do them well.
Master's degree in Communication and Public Relations, Lucian Blaga University of Sibiu. Cambridge Certificate in Advanced English. Working languages: Romanian, English, Italian.
If this sounds like the kind of collaboration you are looking for: