Service
Operational marketing plan
What it is
A written plan your own team can execute, covering positioning, the structure of your offer, channel priorities, content architecture and a phased roadmap.
Why most strategy documents fail
They fail at the handover. They describe a direction but not the work, so the team reads the document once and goes back to doing what it was already doing. Nothing changes on Monday.
How this one is written
For the people who will execute it, not for the person approving it. That changes what goes in: fewer frameworks, more specifics about what gets published where, in what order, and what happens first. Every section ends in something someone can start.
What it covers
- Positioning: what you are, for whom, and against what alternative.
- Offer structure: how the products or services are tiered and what each tier is for.
- Channel priorities: which channels carry which job, and which ones you are going to ignore.
- Content architecture: what gets produced, for which stage, and how it connects.
- Phased roadmap: the sequence, so the team knows what comes first and what depends on what.
What you get
A single written document, structured so it can be handed to a team and used as a working reference rather than read once.
What I need from you
An honest picture of capacity. A plan written for a team of five and handed to a team of one is a plan that does not get executed, and I would rather cut scope than write something you cannot run.
What it is not
It is not a deck. It is not a brand book. And it is not execution — implementation is either done by your team from the plan, or agreed separately.