A plan the team could actually run.

An interior design studio working on premium residential, commercial and hospitality projects needed a marketing plan it could execute in-house, without an agency.

Most strategy documents fail at the handover. They describe a direction but not the work, so the team reads them once and goes back to doing what it was already doing.

Produced a 44-page operational marketing plan covering positioning, the structure of the service tiers, channel priorities, content architecture and a phased execution roadmap. It was written as a set of decisions and actions with a sequence, not as a deck.

Writing it for the people who would execute it rather than for the person approving it. That changes what goes in: fewer frameworks, more specifics about what gets published where, in what order, and what happens first.

Implemented by the client's own team. The business launched successfully on the plan.