Service
eMAG Marketplace launch and management
For brands that already sell online and want eMAG as an additional channel, without hiring for it. I take the channel from seller account to ads, in a controlled sequence, and I tell you before we start whether your catalogue is a fit.
When eMAG makes sense, and when it doesn't
eMAG works for catalogues with a healthy gross margin, products that ship well and categories where the commission leaves room to advertise. It does not work for thin margins, bulky low-value items or products with no search demand on the platform. The first thing I do is check your numbers against these criteria. If the channel is not viable, I say so before any contract is signed.
How the work is structured
- Step 1. Feasibility: Sales by category, margin after commission and shipping, demand on eMAG, competitors already listed. Output: a shortlist of what to list first and a go/no-go.
- Step 2. Setup: Seller account, product feed structure, category and attribute mapping, listing in prioritised waves, shipping and returns configuration. Technical integration with your ERP is handled as consultancy: I write the specification, your IT or a connector provider implements it.
- Step 3. Management: Listing optimisation, stock and order monitoring, seller rating, relationship with the eMAG account manager, eMAG Ads strategy and optimisation, monthly report on sales, margin and cost per order.
- Step 4. 90-day checkpoint: Based on real data we decide together: move to Fulfilment by eMAG, extend the catalogue, or stop.
What I bring
I have launched six brands on eMAG Marketplace from zero: seller account, listing, account management and eMAG Ads. For the brands I currently manage, eMAG is a significant share of online revenue, not a side channel. I know how the platform ranks sellers, what the account manager can and cannot do, and where money is lost in the first months.
What is included and what is not
- Included: feasibility analysis, account setup, feed specification, listing in waves, account management, eMAG Ads management, monthly reporting, 90-day FBE decision.
- Not included: the eMAG Ads budget itself (paid by you directly to eMAG), technical development of the ERP export, product photography, warehouse operations.
Frequently asked questions
- FBE or own shipping? Both work. We start with the option that fits your logistics and decide on FBE after 90 days of real data.
- How many products at launch? Enough to test the categories with the best potential, then waves. A full catalogue on day one is rarely the right move.
- Can a company registered outside Romania sell on eMAG? Yes, an EU company with a VAT number can. Invoicing, VAT and returns need to be set up correctly first.
- How long until the first sale? Depends on category and pricing. The setup phase typically takes six to eight weeks to the first active wave.
Want to know if eMAG is a viable channel for your catalogue?